What Is Matched Betting?

As dozens of new bookmakers enter the very competitive betting market every year, both recently launched and established online bookmakers try to entice new gamblers into opening accounts and bet with them by offering promotions like sign-up bonuses and free bets. Most online bookmakers will also offer promotions to existing customers to keep them betting regularly or reactivate them.

Matched betting is a betting technique used to profit from bookmaker promotions by turning sign-up bonuses and free bets into guaranteed profit regardless of the outcome. The risk element is eliminated by placing a back bet with a bookmaker and laying the same bet on a betting exchange.

Matched betting is not a get rich scheme and it has been covered by The Guardian, The Telegraph and the Huffington Post, On a dedicated page on Wikipedia, matched betting is described as a risk-free betting technique based on the application of a mathematical equation rather than chance.

How does matched betting work?

To complete a matched betting offer successfully we place back bets to win with the online bookmakers and lay the same bets on a betting exchange, effectively cancelling out the risk.